Local discovery agency
Hidden Route creates social-first treasure hunts that send local audiences from clue to comment to storefront—giving brands attention people choose to chase.
No app download. Social clues, QR checkpoints, real-world discovery.
The hook
Something is hidden nearby. You have until sunset.
What to expect
Every hunt has defined clues, checkpoints, timing, prize mechanics, and a final destination.
We report real reach, participation, QR activity, and on-site engagement—never invented impressions.
Routes are designed around safe, public access and partner-approved experiences.
The Hidden Route system
We connect mystery, local discovery, and a rewarding destination in one campaign built to keep the next clue circulating.
Hidden Route shapes the theme, clue sequence, route, QR checkpoints, challenge, prize, partner role, and safety rules around your audience and location.
Sample route
Mystery post → clue drop → partner stop → QR challenge → winner reveal
Teasers, timed clues, comment prompts, updates, and reveals give locals a reason to follow, speculate, tag friends, and come back.
The final clue directs players to a participating business, where discovery becomes foot traffic, content, and local recognition.
3–5
clues for a focused launch hunt
Social + QR
a low-friction experience with no app required
One loop
mystery, discovery, sharing, then the next hunt
Your city is already the set
Bring Hidden Route a city, audience, business, or event. We’ll shape the route and build the campaign around a real-world reason to show up.